Demand Deposit Marketplace® Program (DDM®)

Configured for Control.
Built to Scale.

A configurable deposit program with send, receive, and reciprocal options.

The DDM® program enables financial institutions of all sizes to offer access to millions of dollars in expanded FDIC deposit insurance coverage at competitive rates1 and at scale. Institutions can dynamically adjust how deposits are sent, received, or reciprocated, allowing them to attract large depositors, manage deposit mix, and support multiple balance sheet objectives through a single program.

How the DDM Program Delivers Value

The DDM program helps institutions attract deposits, reduce risk, and maintain control over pricing, liquidity, and balance sheet strategy.

Attract and Retain Customers

Offer customers access to millions in FDIC deposit insurance coverage, daily liquidity2, and competitive rates1, and give high-net-worth individuals, corporate depositors, and public funds a compelling reason to consolidate balances with your institution.

Reduce Risk and Volatility

Manage your uninsured deposit exposure and reduce your uninsured balances to lower the risk of deposit flight under stress and give regulators and analysts a more stable picture of your funding base.

Configure and Control

Choose your program structure, set your own pricing, and adjust as your balance sheet evolves.

Generate Fee Income

Earn fee income on deposits placed into the DDM program.

DDM Advantages

The DDM program combines flexible, program-level control with a broad bank network and real-time reporting to support scalable, transparent deposit programs.

Configurable by Design

The DDM program adapts to your institution, your customers, and your evolving program needs.

  • Institution-level management enhances flexibility and balance sheet control

  • R&T experts can help customize program design, strategy, and pricing

  • Private labeling delivers a branded experience for customers

The Reliable and Trusted Network

Place large balances efficiently and serve customers with the capabilities of a large institution.

  • Provides access to millions in FDIC deposit insurance coverage

  • Includes 350+ participating banks

  • Serves 11M+ customer accounts

Modern Platform, Powerful Integrations

DDM supports scalable deposit programs with flexible integrations, reporting tools, and self-service access.

  • Integrates with 50+ core processors and trust accounting platforms

  • APIs, portals, and reporting tools enhance operational visibility and program management

  • Flexible onboarding and infrastructure for evolving program needs

How the DDM Program Works

Cash balances from your customers’ accounts are swept into the DDM program on a send-only or reciprocal basis and allocated into deposit accounts at participating receiving institutions in increments of up to $250K per customer identifier (e.g., TIN)3, per receiving institution. This allows your customers to access expanded deposit insurance on their funds, up to the relevant program limit4, while maintaining daily access to their funds through their relationship with your institution.

Infographic showing how R&T's Demand Deposit Marketplace (DDM) works: A customer deposits $1M into a Primary Relationship Institution, which retains $250k and sends the remaining funds through R&T DDM for allocation and wire minimization. The excess deposits are distributed in $250k increments to multiple Receiving Institutions, keeping each deposit within FDIC insurance limits. Interest flows back to the customer and fee income flows back to the Primary Relationship Institution.

*Interest is paid by each receiving institution where the deposits are held, with the corresponding interest reflected in the customer’s account at their primary relationship institution.

“Receiving Institutions” are the insured depository institutions that can receive your customers’ funds under the DDM program. R&T offers the ability to place your customers’ funds at (i) receiving banks only or (ii) receiving banks and/or eligible credit unions. The DDM program allocates customers’ funds to as many receiving institutions as necessary to provide access to deposit insurance coverage from the FDIC or NCUA up to the program limit. Currently, under the DDM program, only credit unions that are designated as “low-income credit unions” (“LICUs”) can receive funds from sending institutions.

DDM Program Options

Send-Only

Send excess deposit balances

  • Provide access to expanded deposit insurance coverage

  • Generate fee income

  • On-demand funding for balance sheet deposits

Receive-Only
(Funding Solutions)

Receive deposit funding

  • Diversify wholesale funding sources

  • Fund loan demand

  • Strengthen balance sheet and supplement contingency funding plans

Reciprocal

Exchange deposits on a dollar-for-dollar basis

  • Provide access to expanded deposit insurance coverage

  • Send uninsured balances and receive deposits in return

  • Manage costs with non-brokered treatment5

Reciprocal Plus/Minus

Exchange deposits in any desired ratio

  • Provide access to expanded deposit insurance coverage

  • Dynamically increase or decrease deposit levels

  • Set reciprocal targets to send or receive balances above or below a target

DDM for Depository Institutions

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DDM for Trust Companies

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The Demand Deposit Marketplace (DDM) program helps a range of institutions solve specific deposit, liquidity, and balance sheet challenges.

Banks

Banks use the DDM program to attract and retain large deposits while maintaining control over uninsured exposure, pricing, and liquidity.

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BaaS Banks

The DDM program helps sponsor banks scale FinTech partnerships, manage excess deposits, and maintain balance sheet control.

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FinTechs

FinTechs access the infrastructure and capacity to support scalable deposit programs by working with sponsor banks that participate in the DDM program.

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Trust Companies

Trust companies choose the DDM program because it can help them align with customers’ investment policies and goals and potentially deliver competitive returns.1

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Broker-Dealers

The DDM sweep program is tailored for regulated broker-dealers to allow them to deliver an insured cash sweep solution with control over deposits, bank selection, and program structure.

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DDM Use Cases

The DDM program is designed to address a wide range of deposit and balance sheet challenges, including:

Elevated Uninsured Deposit Risk

A high concentration of uninsured balances increases funding volatility and draws regulatory attention to your deposit mix.

Opportunity Cost of Collateral

Pledging high-quality assets against public fund deposits consumes balance sheet capacity that could be generating a return elsewhere.

Untapped Value Across Business Lines

Trust department cash sitting in money market funds is an internal funding source most banks haven't captured.

Meeting Regulatory Requirements for Public Funds

Public funds and other specialty deposits entail complex regulatory, collateral, and reporting requirements that many deposit programs aren’t designed to support.

Managing Deposit Volatility

Changing market conditions, depositor behavior, and competitive pressures can create fluctuations in deposit levels, funding needs, and liquidity requirements.

Growth Outpacing Balance Sheet Capacity

Sponsor banks supporting fast-growing FinTech programs can see deposit growth exceed what their balance sheet is designed to absorb.

1 While interest rates obtained on funds placed at receiving institutions under the DDM, CDMX, and RTID programs may, under certain circumstances, outperform cash alternatives, such as money market funds, the primary objective of the programs is to provide customers with convenient access to expanded deposit insurance coverage on their funds (and not for investment enhancements or higher rates of returns or profits).

 

2 Under the DDM program, funds are deposited into demand deposit accounts (DDAs) or money market deposit accounts (MMDAs) at receiving banks or share draft accounts or share accounts at receiving credit unions. While your customers’ funds are held in MMDAs or share accounts, the return of your customers’ funds from the DDM program may be delayed as, under federal regulations, the receiving institution is permitted to impose a delay of up to seven days on any withdrawal request from an MMDA or share account.

 

3 Under the DDM program, your institution may be permitted to allocate your customers’ funds to participating receiving institutions in increments of up to $250K per customer identifier(e.g., TIN), per account ownership category, per receiving institution, subject to approval and relevant agreements with R&T.

 

4 Subject to the DDM Program Customer Terms & Conditions. Any funds placed into the DDM Program above the program limit (being excess funds) are placed into deposit accounts at excess receiving institutions and are not eligible for access to deposit insurance coverage (subject to FDIC/NCUA laws and regulations, which may permit access).

 

5 Subject to applicable laws, regulations and rules relating to brokered deposits, including 12 CFR 337.6. R&T makes no representations or warranties, express or implied, with respect to an institution’s classification of deposits as brokered or not brokered. Such determination is entirely and solely the responsibility of that institution.

 

6 R&T does not act in a fiduciary or trustee capacity with respect to the DDM, CDMX, and RTID programs and makes no representations or warranties that the programs satisfy any investment policy or other requirements for participating institutions to meet in regard to their own fiduciary or other obligations or duties.  Participating institutions are solely responsible for complying with all such policies and requirements, as well as any other applicable laws or regulations governing the deposit of specific types of funds into the programs (e.g., qualified retirement funds, free credit balances of brokerage institutions, escrow funds). R&T makes no representations or warranties that the programs comply with any such laws, except to the extent expressly set forth in the written agreements entered into between R&T and the participating institution.

From Our Clients

“The sweep deposit program provides a diverse source of funding with flexibility around target balances to address our evolving funding needs over the years.”

Senior Vice President, Wholesale Funding & Liquidity
National Bank

Frequently Asked Questions

What is the DDM® program?

The Demand Deposit Marketplace® (DDM®) program is a configurable cash management solution with send-only, receive-only, and reciprocal deposit options. The program enables financial institutions to provide their customers with access to expanded FDIC deposit insurance coverage while strategically managing their balance sheet liquidity and funding needs. The DDM program integrates with 50+ core processors and supports private-label deployment for a branded customer experience.

The DDM program is administered by R&T Deposit Marketplace, LLC (d/b/a/ R&T Deposit Solutions). R&T is a network infrastructure and program manager, not a deposit-taking institution.

What is the difference between DDM send-only and reciprocal?

In a send-only program, sending institutions send their customers’ funds into the DDM program to be held in deposit accounts at receiving institutions. The sending institution can earn fee income but does not receive deposits back. In a reciprocal program, the sending institution sends deposits into the program and simultaneously receives an equivalent amount of funds back from other institutions participating in the program. Reciprocal deposits are eligible for non-brokered treatment under the FDIC rule, within applicable limits5, and the sending institution maintains control over the interest rates it offers its customers.

How does non-brokered treatment work for reciprocal deposits?

Non-brokered classification affects how deposits are reported in regulatory filings and can affect an institution’s ability to accept brokered deposits under prompt corrective action rules.

The 21st Century ROAD to Housing Act (H.R. 6644) will replace the previous flat reciprocal deposit cap (equal to the lesser of $5 billion or 20% of the institution’s total liabilities) with a progressive, liabilities-based framework that can reach up to $30 billion. 

The new framework calculates non-brokered reciprocal deposit capacity using three liability tiers: 50% of the first $1 billion of total liabilities, 40% of the next $9 billion, and 30% of the remaining liabilities (up to the statutory maximum).

For more information about H.R. 6644, please visit: https://rnt.com/lander/hr6644/ 

Which core banking systems does the DDM program integrate with?

The DDM program integrates with 50+ core processors and trust accounting platforms. R&T’s technical team supports onboarding across a wide range of core systems and assesses compatibility during program setup.

Does the DDM program support private labeling?

Yes. The DDM program can be deployed under your institution’s brand. R&T provides the program infrastructure while your institution maintains the customer-facing relationship and brand identity.

How does the DDM program handle customer privacy?

R&T manages customer records at the sub-account level. Receiving institutions do not have access to the identity of the sending institution’s customers. This structure helps protect customer privacy and prevents receiving institutions from directly soliciting depositors.

Exceptions may apply in limited circumstances, including the failure of a receiving institution, where customer information must be provided to facilitate deposit insurance claims processing.

What happens if a receiving institution fails?

Funds placed into the DDM program are held in deposit accounts at FDIC-insured receiving banks. Each deposit is allocated in increments of up to $250,000 per customer (e.g., TIN)3 per receiving institution, making deposits placed through the program eligible for standard FDIC deposit insurance coverage at each participating bank4. In the event of a receiving institution failure, customer deposits are eligible for access to FDIC deposit insurance.

What types of accounts does the DDM program support?

The DDM program supports deposits from individuals, corporations, public funds and municipalities, non-profits, and trust accounts. The program also accommodates complex escrow sources and specialty deposit types with distinct requirements.

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